What services does Cedar Cipher offer?

Cedar Cipher offers growth marketing, marketing strategy, content and brand, eCommerce optimisation, AI and automation, and team and capability building. All services are delivered with senior-level expertise from strategy through to hands-on execution.

How does Cedar Cipher work with clients?

JW is at the centre of every engagement, with curated specialists brought in when the work calls for it. The approach starts with listening and diagnosis, followed by actionable strategy, then hands-on execution and relentless optimisation.

What engagement models does Cedar Cipher offer?

Cedar Cipher offers three engagement models: Project (defined scope with clear deliverables), Retainer (ongoing strategic and hands-on support embedded in your team), and Advisory (light-touch senior counsel for founders and marketing leaders).

What industries has Cedar Cipher worked in?

Cedar Cipher's founder JW has worked across hospitality (Marriott, Hilton, Ritz-Carlton), retail and B2B/B2C (Reece Group), pharmaceuticals (AstraZeneca, GSK), and digital agencies (Digitas, Wunderman), with campaigns live in over 100 countries.

Cedar Cipher | AI Growth Marketing Expert

About

Hi, I'm JW.

I'm equal parts strategist and practitioner. That's rarer than it should be.

I've spent 20+ years marketing everything from global five-star resorts to plumbing supplies to life-saving oncology medicine. What I've learned is that the best marketing sits at the intersection of brand and profitability. It's a surprisingly uncrowded space.

I'm as comfortable in a C-suite presenting strategy as I am inside an ad platform optimising bids or brainstorming creative angles. I care about the craft, I care about the numbers, and I care about the people I work with.

Today, through Cedar Cipher, I bring that experience and curiosity to businesses that need a senior growth marketing partner who's not afraid to get their hands dirty. When a project calls for capabilities beyond my own, I bring in specialists I trust. It's a model built on knowing what I'm great at, knowing what I'm not, and a practical approach to AI that finds real efficiencies — not hype.

Sound like what you need? Keep scrolling then...

20+

Years of tangible global marketing experience

40+

Peer recommendations on LinkedIn

100+

Countries where I've managed campaigns

Services

What I do

Senior-level marketing expertise, from strategy through to hands-on execution, with specialists brought in when the work calls for it. No two engagements look the same. (That's the point.)

📈

Growth Marketing

Systematic growth across the full funnel

Systematic, data-led growth across the full customer lifecycle, from acquisition to retention. I build and optimise repeatable loops across paid, organic and owned channels, with a focus on incrementality, attribution and proving what's actually driving profit.

🎯

Marketing Strategy

Strategy that's actually actionable

Omni-channel marketing strategy grounded in data and commercial reality. From audience segmentation and channel planning to budget allocation, attribution modelling and KPI frameworks that actually motivate customer actions.

✍️

Content & Brand

Brand that builds, content that converts

Evergreen and campaign content strategy, brand positioning, social media and influencer programs that build awareness, consideration and purchase. Experience across luxury, lifestyle, B2B, retail and healthcare verticals.

🛒

eCommerce Optimisation

Shifting revenue from third parties to you

Driving revenue through owned digital channels (not third parties). SEO, AEO, GEO, conversion rate strategy and digital shelf management, with a track record of growing online sales, market share and organic discoverability.

🤖

AI & Automation

AI that finds efficiencies, not hype

Practical AI integration for marketing teams, from workflow automation and reporting efficiencies to AI-powered content production and campaign optimisation. No hype, just results.

👥

Team & Capability Building

Building the team, not just the plan

Marketing team structuring, hiring, coaching and upskilling. I've built and led diverse, remote teams across APAC and know what it takes to cultivate high-performing digital specialists.

Approach

How I work

Direct access to a senior practitioner who embeds fast, delivers commercially, and knows when to bring in the right specialist. No bloated teams, no generic frameworks, and definitely no taking platform data at face value.

Listen & Diagnose

I start by understanding your business, your goals and what's actually happening in your marketing. No assumptions. Just sharp questions, an experienced eye on the data and a deep understanding of human behaviour.

Strategise & Prioritise

I build a clear, prioritised plan focused on the levers that will move the needle fastest, while cultivating a long-term path to success. Strategy is only useful if it's actionable and commercially grounded.

Execute & Optimise

I roll up my sleeves and get it done. Whether that's hands-on in the ad platforms, directing agencies or in-house teams, or building out content strategies. When a project needs expertise outside my core, I bring in trusted specialists I've vetted and worked with. No two engagements look the same, because no two businesses are. Then I optimise relentlessly, led by the data (not the dashboard).

Results

Proof in the numbers

A selection of outcomes from recent roles. Every metric here reflects real, audited commercial impact. (I don't do vanity metrics.)

Reece Group

Transforming Google into a growth engine

Launched a cutting-edge go-to-market strategy across Google Ad's ecosystem, activating Shopping feeds and performance campaigns that drove significant online sales and store traffic.

+21.3% YoY Sales 6.6:1 ROAS +60.8% Traffic

Marriott International

Scaling digital direct across 800+ APAC hotels

Led a team of 32 digital specialists across 24 markets to grow digital direct share and shift profit from OTAs to owned channels across the full Marriott portfolio.

+1.7% Direct Share +3.6% RevPAR Index 32 Person Team

The Ritz-Carlton

Intercepting luxury travellers from OTAs to direct

Led global digital performance marketing for Ritz-Carlton, coordinating 12 agencies to shift high-value luxury audiences from OTAs to direct booking channels.

$3M Incremental Profit +24% YoY Search Revenue 12 Global Agencies

Testimonials

What people say

A few words from colleagues, clients and partners I've worked with over the years. You'll see some common themes: strategic yet hands-on, commercially driven, endlessly curious, collaborative, and genuinely invested in the people around me. This is the real me. (In their words, not mine.)

"Jeremy was one of the best hires in my entire career. He's smart, extremely tactful with clients, very strategic and knows how to lead a team and reach alignment. Jeremy's work ethic is impeccable — he'll go beyond the call of duty to meet the business needs."

Ilana Grossman

CMO | B2B + B2C | Digital Transformation

"Jeremy's unique combination of 'commercial intuition, digital expertise and drive' delivered value from day one. He collaborates very well with multiple stakeholders and is goal oriented. In short, he delivers revenue growth at well above market average levels."

Craig Bonnor

Managing Director, Cordis Auckland

"He's smart, passionate, and genuinely gives a !&#@ about what he does. His energy and enthusiasm is contagious, and the drive he brings to the table is unmatched. I couldn't recommend Jeremy more."

Hannah Kurtz

Senior Performance Manager, Hatched

"He's super collaborative, thoughtful, and brings a great mix of strategic insight and practical execution. A genuine partner who makes complex work feel easy — I'd happily work with him again."

Erin Gribben

Senior Account Director, Trout Creative Thinking

"Jeremy is an exceptional corporate executive who has an unfailing ability to deliver extraordinary commercial results in highly competitive complex markets. His unshakable positive disposition engages otherwise cynical stakeholders, enabling him to both educate and influence."

Deborah Gold

Senior Commercial Marketing and Communications Leader

"He is a complete brand marketer through and through. He gets his hands dirty and into the weeds if needed but also ensures that campaigns are grounded in strategy. He is a brilliant digital and brand director."

Kristine Banzon

Media Planning and Strategy

"If you're looking for someone who knows his stuff and knows it better than anyone else but will make it simple enough for others to understand, Jeremy's your guy. Hire him."

Joshua Casula

Marketing Lead, Reece Group

"One of these rare people who are both analytical and creative, the ideal blend for marketing professionals. He is very strategic yet very hands on and results oriented, and has an amazing track record of successfully managing complex initiatives."

Caroline Dupont

Director, Marketing Execution & Operations, Asia Pacific at Hilton

"He consistently challenges the status quo, pushing our team to think critically and innovate. His ability to encourage open dialogue has fostered an environment of continuous improvement. Anyone would be fortunate to work alongside such a dynamic and forward-thinking professional."

Kate Muslayah

Ecommerce Transformation | FMCG, Retail, Trade & CPG

"An exceptionally talented digital media expert with deep expertise in paid media. His strategic thinking and creative execution consistently elevate every campaign he touches. His dedication and insight made a measurable impact."

Ruth Hassall

Campaign & Project Leader | Customer Marketing

"It's clear he consistently delivers impact and drives great business results. His ability to build strong, genuine relationships across all levels is matched by deep expertise in paid media, data, strategy, and automation. Any company Jeremy chooses to work for is lucky to have him."

Jamil Luketic

Digital, Data & Technology Leader | Retail & Payments

"He is smart, creative and supportive — he will always make time for you, he's great at bringing people together and keeping projects moving at pace, and he always offers great advice. I wish him every success and would love to find us working together again in the future."

Samantha Warren-White

Regional Director of Destination Marketing, Australasia at Hilton

"Jeremy Wilbur ticks all the boxes: he's passionate about his work and delivering the results, inspiring as a leader, patient as a mentor, and an all round great guy with a wicked sense of humour. He's the dedicated, strategic and commercially astute digital expert any organisation would be incredibly lucky to have."

Damon Woolf

Strategic Communications & Partnerships Leader, United Nations Children's Fund

"From day one, he has fostered a tremendously successful relationship where our search marketing program has exploded to unprecedented levels. This is testament to Jeremy's determination, support and smarts — he deserves much of the credit."

Scott Sterner

Digital Media Executive | Performance Marketing Leader, Mastercard

The experience to know what endures. The curiosity to deliver what's next.